Maybe that's the part of the message that's been most lost over the years. Focusing so much on free/libre that the group to which it applies (everyone (else), end users) is forgotten.
Freedom for the users is the empowerment to treat ideas and expressions of ideas as simply that. A restoration to the laws of nature which make the cost of copying an idea merely seeing it in action.
Yes, that brings hard questions to the table as well. However my answer to those is mostly that works covered as free/libre software should be public works. Common infrastructure that everyone is supposed to have access to. An open and level playing field for the advancement of education and the useful arts of science. They should also provide a useful platform for more transitory productions like games and videos.