AMD used to have much a much better hardware story for compute. I don't know how it looks now, but nVidia have absolutely stolen the market due, in part, to their excellent software -- even on Linux.
My only experience of compute on AMD was a FirePro v7900 -- an expensive, workstation-class card. With both the latest, and the 'workstation-class' Catalyst Linux drivers, my LuxMark tests came out very vast, but very red.
With nVidia, I can simply add a repo to my Ubuntu machine and have the latest stable drivers every time I do a dist-upgrade. If I want a solid, tested CUDA dev environment, I can install the CUDA repo and do likewise.
AMD have to make sure the end-user experience with these cards is as smooth as that, and that everything works.
I really hope AMDGPU-PRO is that experience. I haven't tried it yet, so I can't comment.
It's easy to dismiss enthusiasts / hobbyists / developers / gamers as a 'small market'. There was no 'pro gamer' market until ~10 years ago. Now there are entire companies built off the back of it. AMD cannot continue to leave a sour taste in end-users' mouths, otherwise there might not be any left soon.
AMD it seems won't be able to do that now.
Yes they can, they'll just have to commit resources to keeping up with kernel changes instead of having it done for them upstream. You can't have your cake and eat it as well.
Is that the lesson we want to give to companies?