Feel free to email me in a day or two if you want an update.
Think infomercial ad vs superbowl ad. Pepsi is not trying to sell you a soda during the superbowl. They want to sell you on a lifestyle choice: the idea that you should be drinking Pepsi instead of Coke.
Those are the kind of ads that work well on Facebook.
I've seen a ton of ads for Snorg tees (for example), and while, yes, that has created brand awareness in my head it's not worth anything until I buy a t-shirt.
I think because people are measuring CPC/Ms, conversions, and basically using this as a lead generating tool, they should be trying to work on that aspect of it.
Thanks for your response! It is obvious you are enjoying your new gig at Facebook, that's great! At least we have an ear that will listen when we have issues. Facebook ads have the potential to be very effective since you do not have to rely on cookies to deliver relevant ads. I will reach out to you and find out how you are getting on with the problem.