Why Your Facebook Ads ‘Don’t Work’.
oonwoye.com
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Oh, I don't know about that ... Google tracks you through their cookie, and personally I'm logged-in all the time since I use lots of Google services.
Facebook does have an advantage ... through their gadgets that get displayed on other websites, they know where you've been. But on the other hand Google knows what you're searching for, and it can also read your personal or work email (I see lots of companies migrating to Google Apps).
Personally I think Google has yet to take advantage of all the data they've collected. And I also think Google has a lot more evil-potential, fortunately they are still playing nice.
Feel free to email me in a day or two if you want an update.
Think infomercial ad vs superbowl ad. Pepsi is not trying to sell you a soda during the superbowl. They want to sell you on a lifestyle choice: the idea that you should be drinking Pepsi instead of Coke.
Those are the kind of ads that work well on Facebook.
I've seen a ton of ads for Snorg tees (for example), and while, yes, that has created brand awareness in my head it's not worth anything until I buy a t-shirt.
I think because people are measuring CPC/Ms, conversions, and basically using this as a lead generating tool, they should be trying to work on that aspect of it.
Thanks for your response! It is obvious you are enjoying your new gig at Facebook, that's great! At least we have an ear that will listen when we have issues. Facebook ads have the potential to be very effective since you do not have to rely on cookies to deliver relevant ads. I will reach out to you and find out how you are getting on with the problem.
People on FB come to socialize not to buy. You have to get under the skin to get that conversion, and as so many of the app providers will tell you, it takes a lot of repeat impressions to get a conversion.
But how would it be "terrible in comparison" anyway? Say your long tail keyword gets you 50% CTR of 10 impressions a month. And say your Facebook ad gets you .05% of 20,000,000 a month. 5 clicks vs 10,000 clicks. Doesn't look so bad when you think of it that way does it? The CTR has no relation to quality in comparison of Search vs Facebook ads.
Granted the long tail search keyword would probably yield better conversion rates but that's not the argument you made.
Although I've never seen three ads for the same thing at the same time, it is pretty bad that Facebook did that. Not a typical scenario though.
I generally see great promise in the ad platform.
FB lets you target based on occupation (or likely keyword match in their profile) in a way you can't with Adwords, which for some markets, is pretty cool... in theory.
In real life, everybody I know is finding FB too expensive to leverage, and posts like yours are explaining why.
As somebody else in this thread pointed out, even if FB cleans this up, they're risking alienating all advertisers away from ever trusting the efficacy of the platform.
If low inventory is the problem, they should be giving early advertisers more of a "free ride," with cheap repeats.
Sure it would be nice for some users if FB had a "don't show me this ad again" button. But I guess it's fair to allow them some control over their monetization..
On one hand, people are saying that facebook latest changes are all evil and will allow advertisers to make heaps and heaps of money.
On the other hand, people are adament about how facebook ads just don't work.
I understand how the recent privacy changes are alarming, but you can't have it both ways...
A lot of folks saying that FB ads are not performing -- and I'm in that category -- might be unconsciously scoping their comments to "ads placed by legitimate businesses." (Similarly, they might unconsciously scope their comment to cut Zynga out of the picture. Zynga has very different economics from other advertisers -- it is quite literally made to advertise to Facebookers.)
(admittedly exaggerated)