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for me it all starts with marketing. how are you getting the word out about it? if you can't:

1. Build a landing page and collect names of people that are interested then it's going to be hard to market.

2. if it's B2B, generate leads from advertising or SEO trouble.

+1 on this one. Try to find 3 customers first. Ask what they actually need and charge for solving their pain.

And on getting ideas stolen... Most people dont even enough time for their own ideas. But Feedback helps a Lot.

Which city are you living in? Any Start-Up/Meetups or Dev Meetups you could Swing by?

also, it helps you focus on the main benefit of what your selling.