Hmm, the lack of installation on the skill is interesting and an obvious contrast to Alexa/Echo. Should we be expecting an arms race here for sensible invocation names?
> There will be app store-like policies in place to prevent things like keyword camping — one developer using another company’s name for their action or another developer trying to jump on owning important keywords like “shopping.” Douglas says that “this is a large reason for there being a review process. Much of the policy compliance is this process of name selection. “
[1]: http://www.theverge.com/2016/12/8/13878444/google-home-devel...
For an example, say a user had a specific recipe app he wanted to use, instead of referring to either its exact name or hoping that when asking what recipe they should make that he gets the right app will they be able to go into their settings either online or in an app and assign the app as his preference or rename it to just "chef" or something simple?