I don't think it was even a cover photo. Look closely, someone did a bad Photoshop job putting the whole image together. Adding even more to how contrived it all feels.
What do you mean it's Photoshop? Oh yeah, the box files. I hadn't noticed. The dude's leg looks a bit weir...WAIT, that's photoshop too! EVEN THE LAPTOP! Gosh, the whole thing is fake!