It seems very strange they are basically just shutting down. That has to be an ego driven decision on the FitBit side - they wanted to kill Pebble. Are they even going to use the brand name? The combination of: working production facility, users in the wild, and (the biggest asset) a developer community had to have some value. Now that the deal is done there is no chance to pry that out of publicly traded FitBit, but it seems like this could have had a better outcome.