That's not very nice.
That's not very nice.
They could've said "reach out to Fitbit instead".
Which would be even more of a dick move because Fitbit will tell you to go pound sand because they aren't responsible.
I know I will not buy any FitBit products either, if this acceptable to FitBit, to do nothing for these customers knowing this was going to happen then FiTBit does not deserve anyone's money either.
It would have been better for the company to just Die if they were that bad off (which I have my doubts unless they were Seriously mismanaged)
These Acquihires where a large company partially buys out another company for there personnel and/or IP shuttering the original product and fucking over customers need to come with at minimum a HUGE PR back lash for the company buying the assets to make them at least do right by the original customers offering things like Reasonable levels of support, Transition planning, etc
Maybe not moral, but quite probably perfectly legal.
Regarding the morality question: consider the alternatives. The moral choice is in the hands of the seller. A buyer is an option among many.