You could start a business plan (or elevator pitch) competition. Find sponsors to donate a few thousand as the prize money and get local entrepreneurs, angel investors and VCs to judge.

We do it at UNC (http://www.carolinachallenge.org/) and it does a few things:

  - inspires and motivates students to start a business
  - brings attention to the entrepreneurship club or business school
  - provides funding to a new company (if the students choose to run with it)