Terrance Tao is talking about the "hide in the attic for 10 years working on one problem" attitude. And this he warns against.
As for business development, I'm pretty sure Jobs/Bezos etc actually produced something in fairly short order, ie. the MVP came out quickly. This approach of release early, release often seems to be exactly what Tao would endorse.
Andrew Wiles is a better example, since he hit in plain sight working on Fermat's Last Theorem.
"He dedicated all of his research time to this problem for over six years in near-total secrecy, covering up his efforts by releasing prior work in small segments as separate papers and confiding only in his wife."
Not to take away from his achievement, but I think it is not stressed enough how much the proof depends on work from previous decades that a priori had nothing to do with Fermat.
It took another 2 years (he was ready to give up by then) to finally come up with a "fix" for the flaw that had been found.
So in the end he was only successful after exposing it to the public for scrutiny and breaking down the problem into something smaller.
It's kind of shame that the quest for credit works this way, secrecy has all sorts of costs but in this instance it clearly had benefits too.