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Comment by rawnlq | Hacker News Reader

How much did making the video cost?

When I first saw it I thought that commercial itself must've cost around the ballpark of the amount you were trying to raise (30k) and can't possibly be worth it. But turns out it was a brilliant move!

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So first, we got an absolute steal for what we paid for Knox Avenue (http://www.knox-avenue.com). For something similar from Sandwich Video, prices _start_ at $250k. We paid 1/10 that. But again, we got an absolute steal. Knox isn't as famous as they deserve yet. They're ridiculously talented.

Edit: fixed URL

Wait so you paid around 25k in hopes of raising 35k, were you expecting to raise significantly more?

edit: apparently they paid 15k in hopes of raising 30k, which is still a lot.

Admittedly, we've been a bit light on specifics for price. But that's only because I'm worried it will undervalue Knox Avenue. Those folks can get by with charging a LOT more than they charged us.

Sandwich Video (a much bigger name in this space) starts at $250k for a video. And if you have the budget, they're worth it. Knox Avenue is ridiculously awesome and we were excited to be able to still afford them!

Thanks for the reply. Great product and you deserve your pay day. So good job! And as I said can't wait for the release. Going to be a lot of icons that will be put to good use by millions of sites. All the best! Maybe throw a bit of that scratch at the company that made the video. I think that helped you guys out quite a bit.

$30,000 was the minimum for them to cash in on the kickstarter. They were planning to get a whole lot more money. That video probably more than paid for itself in bringing the project more exposure.

*(http://www.knox-avenue.com/) << working link

Oh man. Thanks.

It says it in the article: So we did some research into how much a great Kickstarter video should cost (i.e. Googled “how much does a kickstarter video cost”). To work with a fantastic production company and get the quality we wanted was going to run somewhere around $15k. This sounded like a lot to spend on a video, but we were pretty sure we’d be able to make back our investment.

It also talks about the company that produced it.

I'm curious about this too.

Also, how many nights of shooting in the bakery were required?

Just one night at the bakery from 6am to 6pm. There were a couple of shots they needed to get later, but it wasn't much at all. I think the intro and final scenes in the office were shot a couple of days later.

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