Would think jq[0] is more suitable if you're going to install a cli json parser.
$ curl -sS 'https://www.google.com/complete/search?client=hp&hl=en&xhr=t&q=aurora' | jq . | gsed -nE '/<\/?b>/{s```g;s`"|,|^ *``g;p}'
(see my other comment about gsed vs sed) curl -sS 'https://www.google.com/complete/search?client=hp&hl=en&xhr=t&q=aurora' | jq -r '.[1] | .[][0] | sub("</?b>"; ""; "gi")' curl -sS 'https://www.google.com/complete/search?client=hp&hl=en&xhr=t&q=aurora' | jq . | sed -nE '/<\/?b>/{s```g;s`"|,|^ *``g;p;}'
(Edited to remove previous advice about inserting a newline)