I do a lot of marketing, and I smiled seeing what you spent money on. I've been most of those places with bigger budgets and similar results. When I'm working with good companies it usually turns into something more like product management with some relevant search or contextual advertising.

> We fell into a trap. We thought marketing meant we had to come at people sideways to get them to give us money. Turn’s [sic] out, the game’s just good and people want to play it.

One small suggestion: you're not doing a great job on the up/cross sale. I went to your site and added the game to the cart. But after reading about the expansion I WANTED the expansion. Make it easier for people to add them on. Every large ecommerce store does this. It's helpful to your users, increases RPS, and (when done right) relevant enough to not be annoying. Make sure to find a non-popup solution that won't get blocked by ad blockers.

I'll be buying the product and an expansion based on the Amazon reviews: good luck making some money!