The health costs - from dental problems to heart disease to diabetes to other fatal illnesses - are beyond tragic.
My dentist told me she regularly has to extract some or all of the milk teeth from kids because they've been rotted by sugary soft drinks. She doesn't like doing it and the parents don't like watching it done. But cause and effect is a thing and she's at the wrong end of it.
Ending massive sugar addiction is going to be the next big social project for medicine.