I would add that there is poor, and inconsequential information directed at people on how to mitigate the causes of climate change.
For instance, I've seen in my surroundings a disproportionate emphasis on recycling. Whatever happened to reducing and re-using? While recycling reduces our need to extract more resources, it still requires energy to transport to processing facilities and process.
The real issue is not cutting your shower time by 30 seconds, or turning off the tap when you brush your teeth (although both these waste resources). It's the rise of sprawl and the dependence on cars that makes our society unsustainable.
Driving a single mile releases roughly 1 pound of CO2 (assuming ~20mpg). Now multiply that by the 25.4 minute commute time [0] and the rising number of cars per household [1] to accommodate our poor suburban designs, and that equals a lot of carbon emissions.
But if the American responds to climate change by recycling, they'll be mislead that their efforts are actually helping. They are not. Recycling a Starbucks coffee cup will not cancel out the effect of driving an SUV 5 miles round-trip that you used to get there.
What we truly need is effective altruism, and a public service campaign that goes after the top 3 or so most destructive behaviors of Americans. Not whether we can design water bottles that have a "slim cap" design.
> Huge quantities of fossil fuels are burned daily just so hundreds of millions of Americans can go back and forth between two points 5 times a week. It doesn't make sense; cars can be useful for certain things, but regular and predictable commutes are best done with public transit. (http://www.treehugger.com/cars/average-commute-times-usa-int...)
[0] https://project.wnyc.org/commute-times-us/embed.html#5.00/42...
[1] https://cdn2.vox-cdn.com/thumbor/UJuMkdu2LWC6AavNsVuY-mHHjIE...