This is an interesting (made up) definition of totalitarianism. When I buy fair trade beans from the local coffee shop so I can feel better about my yuppie lifestyle, is my resulting denial of business to Folgers totalitarian?
It's more like you went into the local coffee shop but they won't serve you unless you sign a statement that you're not a racist. Some people would sign that even though it's none of the coffee shop's business. Other people will just walk out because they just wanted a cup of coffee.