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I don't think it has anything to do with the actual cost of digging. IMHO the primary reason is they don't want to keep digging for weeks. By baking in an artificial cost increase they make sure this will stop after a couple days maximum.

It seems like they settled on a fixed maximum time of hole-digging, and are drastically increasing the cost so as to not exceed it.

Yes, they seem to have set the digging period in advance. Somehow that seems dishonest to me. If they knew they were going to dig for 48 hours come what may, they should have said so.

My best guess is that the operators of the vehicles, and perhaps the vehicles themselves, need to get back to their real jobs come Monday.

Probably the cost isn't amortized over a very long period of time so that some hours are much more expensive than others.

I think they will eventually level up and add more machines

The income is $6,000 an hour. Making this wildly profitable.

I wonder what they are going to do with the money.

Or is it more likely they found someone who was already digging a hole and asked to be able to video it?

But they promised the hole was being dug for no reason!

It would be funny if they did a second part where they turned the hole into a pool and just filled it with money. Sounds like something they'd do.

Surely you jest. That's dangerously close to the money hole[1].

[1] https://www.youtube.com/watch?v=JnX-D4kkPOQ

They are digging around the clock so the operators need to be x3

The time added per donated donated dollar is decreasing towards a limit. The subreddit seems to think that it is designed to max out at 48 hours total.

Ah I think they might have gotten the weekly fee on the equipment, which is much cheaper (5k p.w. as opposed to 2k p.d. as an example)

The land apparently cost $25k and is in Oregon Illinois. I guess they can sell it on with the famous hole in. http://www.wifr.com/content/news/Cards-Against-Humanity-Holi...

There is also a bulldozer.

Thanks, I didn't see it. So the bulldozer is also around $2,000/day.

They are charging us too much for time!

We need the gates foundation to donate a billion, that should get us 31 years on the clock.

I don't think that's correct

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