Would you have any recommendations for resources that an engineer who has no idea about marketing can use to learn how go about marketing a product?
There is also an edX course for this @ https://www.edx.org/course/introduction-marketing-ubcx-marke...
Go find a business coach! Look at their marketing, pay attention to what marketing works for you.
Check out Mixergy[0]. They will definately have something for you. Listen to the interview on Mafia Wars[1].
[0] https://mixergy.com [1] https://mixergy.com/interviews/roger-dickey-mafia-wars-inter...