I would say that this individual who was a liberal tried to do this. This isn't like a group of leftists conspiring to do (anti-)propaganda. It is pretty stupid, and his continuation of it is extremely confusing.
Sorry, but a side rant to the more "entrepreneurial" startup-cats who browse here. Would you consider this fellow and others like him an entrepreneur? I ask because there is talk in the article that he is one. Even if you take him at his word that he is trying to highlight the problem of disinformation rather than profit off of it, it seems quite suspect to me.
A good analogy here is a cook serving spoiled food to highlight healthy and safe cooking habits, regardless of who it hurts. It makes no sense.