It's hard because very few people know these things are going on. I'm in the UK, and I don't think I've seen this story (or similar stories like Snooper's Charter) being discussed on any TV news outlet.
Based on the HN thread about the snoopers charter last week, I was spurred on to try do something about it. I searched and read so much about activism but I honestly feel, without a semi-large scale protest in the streets, all this is a) going to proceed unheard of and b) be trivialised by the media.
Any pointers on effective social change at scale? Particularly the scale part.