No salt means you can precompute the hash for the 1,000,000 most common passwords. That'll take maybe an hour or two with aggressive stretching. Then you check it against the million or so records in the database for any matches.
Salt means FOR EACH RECORD in the database, you have to compute those 1,000,000 passwords. That means you're talking about decades of computation time. That's a heck of a lot more expensive. And importantly, you have to start that computation AFTER the breach, because that's when you gain access to the salts.
Salts are not unimportant.