Yes, and by creating such a public resentment they won't satisfy their stakeholders.

So it's our job to write articles like DHH wrote and make them as visible as possible. No company is able to foresee all the negative consequences they can cause (they should try, however, because it will and should hurt them).

It's up to the society to create strong negative signals that will counteract and negate positive economic signals coming from any activities harmful to the society.