The rotary controls aren't working like that at all for me; that's actually how I expected them to work, once I learnt that they weren't rotary (my initial expectation). For me, they are moving solely in terms of vertical mouse movement; up goes clockwise; down, anti.

Actually, now I've used them for a bit, I find them fine to use. The initial learning curve is steep, but maybe it's worth it. What I'd ask for next is keyboard compatibility :)