This person is either reading the lightest self-help type of books, or not really "reading" these books. I'm an academic, and my only job is to read books (and articles, etc), and I do my job at least 12 hours a day, 7 days a week, and I don't even read this many books.
My advice for getting genuinely intelligent about a topic: read hard books, intensively, and leave the buffet-stats-counter stuff to those who just want to impress.