I feel you. I'm not a huge fan of the X-T10 if I'm honest (I think it's a decent camera, but not one I would personally get). Fuji is definitely targeting a certain segment and many people may not care for the features that appeal to that segment.

There's something hard to explain about the top X series cameras. In terms of actual "camera stuff", they're comparable to other cameras in their price range for the most part. But there's something transcendent about the products themselves that makes it hard for me to switch. I'll put it this way: I'll take my X100T with me on any trip, no matter how small since it's such a pleasure to use and handle. I wouldn't do that with virtually any other camera. It's definitely a different strokes type of thing, but it's made it so much easier to photograph everyday life and not feel like I'm slogging around a DSLR.