Can I ask what has prompted this "investigation" of sorts by Facebook? Just the election? I wonder who is putting pressure on them to straighten this out.
It demands a lot of introspection and you couldn't stop that if you tried. The pressure is coming from the elephant in the room.
> Facebook’s efforts to fix its reputation with Madison Avenue may fall short of the demands from some ad buyers.
> ....
> One way Facebook could calm frustrated ad buyers would be to undergo an audit via the Media Rating Council, the media industry’s independent research watchdog.
The ad buyers might have suspected something fishy and started pushing back.