Step 1: develop a Trojan horse to gather growth and profitability data (QuickSight).
Step 2: roll out home-grown apps to compete with their most profitable AWS customers.
This is exactly how Amazon.com operates[1].
I can only imagine how the conversation went:
Bob: We need to diversify!
Earl: You're right! Let's do some research.
Susan: That'll cost a ton...
Ed: Eureka! We'll just let everyone give us their data.
It'll be a quick sight into all the markets!
Becky: Ed... You're a genius!
Ed: I am?
Becky: Yes. We'll call it QuickSight!
1. https://www.bloomberg.com/news/articles/2016-04-20/got-a-hot...