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Maybe not sending an email in the first place?

If their product is so great, they don't need to spam anybody, specially developers, to go look at it.

I really like email as a discovery channel for new products personally. Is there something else or another format you prefer?

Probably going to get downvoted for the unpopular opinion but community curated news sites ala. Reddit/HN are way better at this than private communication channels like emails.

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