Reminds me a lot of the documentary "LA Plays Itself":
"L.A. Plays Itself" - Fred Halsted's 1972 avant-garde gay porn film, the only hardcore work in the permanent collection of the MOMA, referenced in "Los Angeles Plays Itself".
Sorry, had to put that in.
This may seem pedantic, but it's a point made in the movie itself: "The acronym functions here as a slightly derisive diminutive. Now it’s become second nature, even to people who live here. Maybe we adopted it as a way of immunizing ourselves against the implicit scorn, but it still makes me cringe. Only a city with an inferiority complex would allow it."
(Also it turns out there was already a film called "LA Plays Itself") http://www.standardhotels.com/culture/whatever-you-do-dont-c...
It's a good read :)