So if the SSD breaks I can throw away my >2.5k$ Laptop? Wonderful.
On top of that, manufacturers are conservative on these ratings. There's a test somewhere on the web where they tested life expectancy of an EVO 840, and it took 800TB before failure. The new one could be even better in that regard.
The codebase is very large so this is unusual, but its not a trivial concern for people with large workloads. I imagine video editors have disk usage of a similar magnitude.
Impressive.
Still, Apple targets the hipster market who think nothing of blowing $2.5k on a computer every few years...
(disclaimer: some sarcasm was used writing this comment)