"the estimated average transaction price (ATP) for light vehicles in the United States was $33,666 in March 2016." [2]
A car that costs less than the median purchase price for new vehicles in the US seems pretty close to "for the masses" to me. It's at least in the running for more than half of all new car buyers in terms of price (not in size or amenities, obviously).
[1]: Parent article
[2]: http://mediaroom.kbb.com/new-car-transaction-prices-up-2-per...
TCO for electrics is also likely to be lower: http://seekingalpha.com/article/543861-report-shows-lower-to... and their total lifespan is likely to be higher, even taking into account a battery swap after 10 - 20 years.
Honest question! It seems like a critical mark for GM to hit with such an odd looking vehicle.
On this note, why is it that EVERY EV (except for the Tesla) has to "look a little weird" or "make a design statement"?