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It's not a list of search volume, it's a list of the top keywords ordered by cpc price in adsense. Some (most?) likely have little to no search volume at all.

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Ah my mistake, thanks. Makes sense then that one offs are the most valuable (lowest competition, latches on to a real one)

Also it could be that people who misspell these terms are easier to monetize.

Now that would be a fascinating study indeed! The correlation of misspelling and impulse shopping :)

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