That's very similar to the playbook used against Ron Paul in 2008. That's one of the reasons that the Trump strategy was so interesting.

Ron Paul focused on concepts, history, logical points and got a huge following because of it as well as a lot of money raised. He sparked a lot of the Libertarian movement that we see today...but he was largely blacked out by the media and especially Fox News. They even edited him out of debate rebroadcasts.

Trump on the other hand played to the media shock free press. He'd garner national attention as the media took opportunity after opportunity to shame him...and it worked. He got tons of free press because the media focused on shaming opportunity and sound bites while candidates with good points get ignored. It's an absolute reflection of how our media works.