They don't support users because of arrogance. There is no viable alternative, they know that. And even if it costs them more revenue than the total costs of a support team, Google's culture is so accustomed to lavish spending that even 1B in lost revenue is just a blip on the radar.
If your account is worth more than a few cents, they'll gladly speak to you.
KLM doesn't have flights for 3 cents, so doesn't have such a support-timewaster problem.
An account holder chosen at random is most likely to be in the former category, unlike klm where a customer chosen at random is likely to have a much higher margin worthy of a few dollars of support costs.
Some might argue a company should support a customer well even if doing so puts that customer as a lifetime lossmaker though.
The same way Amazon does? How about banks, airlines and other similar.
I understand that there's little motivation for some online services to improve their customer service experience but Google is especially bad. Even when making a purchase from them (an area where both Apple and Microsoft do much better), you're dealing with a bot with absolutely no other contact point.