Why doesn't Nintendo just raise their prices to where supply equals demand? They're leaving So much money on the table for scalpers.
Or why not first release an expensive limited edition while they scale up production?
Or why not first release an expensive limited edition while they scale up production?
I've wondered why retailers don't do the following: set MSRP to $X, but charge $X + $Y, but donate $Y to charity, and advertise the fact. This is basically a variation of bundling, except people aren't too happy about that, either. It's easy to be emotional about greedy scalpers or greedy retailers (that forces me to buy $Y of crap), but most people don't think of greed and, say children dying of cancer, in the same train of thought.
"Raise prices" is not the solution to all of life's problems.
Nintendo has to pick a price for the long term, ship with it and stick with it. Short term profit opportunities would have a very large long term cost.