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The two best resources I'm aware of in this area are:

* For designing psychology experiments: https://smile.amazon.com/Conducting-Research-Psychology-Meas...

* For Bayesian modeling and inference: https://smile.amazon.com/Bayesian-Analysis-Chapman-Statistic...

However, unless you are already very knowledgeable in these subjects, it will take longer than 10 hours to understand them. Very much worth the read though.

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Thanks, but that is a somewhat crazy answer. I have a BA in mat with a few upper division stat and prob classes, but desire to do a grad degree in stats (yuck). I just want to read a book about how pollsters practically execute their job.

You can usually find the methodology analysts like 538 use.

The better ones are usually pretty transparent about them.

Depending on his / her statistics knowledge, Gelman could easily take 40 - 100+ hours to really understand.

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