> I think if anything, it'll make people in the more liberal cities - their main market - more attracted to the company.

I consider myself to be very liberal, and I live in New York, and I find that message to be gross as hell. I dislike everything Trump stands for, but I would likely quit if our CEO sent us an email like that.

I'm sure the CEO meant it to be an affirmation of the values that I hold myself to, but it reads more like a specifically political anti-Trump screed.

Before anyone accuses me of "being a fascist" for supporting this kind of censorship, take a moment to read the article again. He's not telling people to resign if they are pro-Trump, he's asking people who are going to actively make others' lives worse through hate-speech and derogatory action to resign. Remember that your liberties end where other's liberties begin.