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This assumes Fox is as biased in one direction as, say, NPR is in the other. But you can tell the quality of reporting from the content itself and the way it is presented. For example, while cable news channels will go to the same non-expert pundits for every story, NPR will actually call a different specific expert who is knowledgable to comment on each story.

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Sure, that's something you have to account for as well (they're not equally biased).

That said, you'd be surprised how well media organizations can bend hard facts (and so-called 'experts') to match their opinions. People who've worked in quantitative market research will tell you that you can find pretty much any pattern you want in any data if you present it (and label it) carefully.

Just because they've put in extra work to get an 'expert' and did some research doesn't mean that they're unbiased; it just gives you extra confidence - But you still have to fact-check yourself.

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