From the the link:
'The social network said in an email to SocialTimes that it “wanted to provide a cleaner metric,” so starting with its third-quarter-2015 earnings report, it no longer counts what it called “third-party pings,” or people who did not access Facebook itself, but shared content or activity via Facebook Login-integrated websites or applications.'
That's exactly what is under discussion: whether FB conservatively excludes 3rd-party widgets and such when counting activity. They started being more conservative late last year.