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A 1TB enclosed external USB HD from Western Digital costs $60 (see NewEgg, Amazon, or whatever's relevant in your country). This costs $80. So, the extra $20 covers a SD card and a few screws to mount a Raspberry Pi (not included)? Doesn't seem competitive at all.

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The kit to compare it to is the PiDrive kit from WD, which costs alone more than our kit WITH case.

A normal external hard drive risks not working with a Pi. This 2.5" USB drive is optimized for low power usage, esp at startup and comes with a cable and charger which powers both the drive and Pi from a single cable.

Obviously, if you are looking for an external USB drive for your computer, this is all not relevant. But if you want to use it with a Pi or a similar board, this kit is far superior.

I wrote that thinking the Pi is included (they wrote "compute board"), but it seems it's just the drive and case.

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