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I can think of a few reasons.

1 - they might give you big bags of cash

2 - they think they can be the ones to turn it around (what, execs, big egos? unrealistic expectations? complete faith in their self as savior of mankind? surely you jest.)

3 - their career doesn't end at twitter

And of course if (2) falls down and they can't steer the ship, they can leverage their new position (3) and big bags of money (1) to go move somewhere else.

Isn't that the life of any C-level exec anywhere? At most mature, post-growth companies, leaving is part of the job.

> I don't understand why you'd want to rise in Twitter.

https://pbs.twimg.com/media/Cuplqd1XEAEre6n.jpg:large

not bad work if you can get it :)

He's giving someone the gift of one day writing an article called "Noto Considered Harmful"