The fact that the price has come down in the past couple of years means that either demand has shifted down (that is, keeping the price constant, people demand less) or that supply has shifted up.
On the demand side, it's unclear to me, I'd appreciate any pointers others would have. While advanced countries get more efficient with their use of energy, emerging economies are increasing their demand as more people escape poverty.
What is clear is that the supply curve has shifted up. Both because of technological improvements in the U.S. in fracking, and due to political improvements in countries like Iran, Iraq and Nigeria.
http://energie-climat.obspm.fr/local/cache-vignettes/L500xH3...
It's a shame that the Canadian stock market is so tied to oil exports, because it means a good chunk of retirement income is tied to that value for a whole lot of people. It's quite bleak. Especially considering that oil exports as % of the Canadian national GDP is nowhere close to the % of value it represents on the Toronto stock exchange.