I don't doubt it, but $99 << $2000. The technologies are going to continue to improve over the next few years until we all get cheap whole-genome sequencing, so just expect to re-do your analysis a few times as the cost drops and coverage improves.

Mike Cariaso, who does SNPedia (http://www.snpedia.com/index.php/SNPedia), and knows what he is talking about, says that 23andme offers the best SNP/$ ratio of the DTC providers