See:
See:
Though, their future is unsure. How much longer will the chips change and be worth changing?
So there's still room for innovation.
Other culprits in this depressing marketing gimmick that I can recall without research: Leica, Hasselblad (!), Schneider-Kreuznach (!!). This mostly doesn't affect their actual product lines.
Interestingly, they also applied this trick to making their machines. For example, they need a power supply, so they design one. Then they give the specifications to multiple manufacturers which build them. If one of the manufacturers goes bankrupt, they always have backups. Also if one of them does not deliver, they have backups. As you might figured out, downtime is very expensive. These manufacturing companies have started selling parts of their machines to other companies and some of them are very successful.
I'm not sure how detailed the requirements are when given to the companies but from what I understand, there still is a lot of continuous cooperation between the involved companies.
Then some foundry (TSMC if I recall correctly) places an order for six ASML machines. Six! Big news, ASML is hiring and needs hundreds of engineers now please, pronto. Supplies get lots of that need, get back in the black numbers, and half a year later the entire city is back up and running. Everybody's hiring again, bright future hooray everything.
The entire 2008 crisis took less than a year in Eindhoven because one chip foundry ordered six machines from ASML.