Wait, isn't that the entire point of high-frequency trading and their low-latency access to markets?
2) Many HFT firms do not specialize in 'news-reading'. That is, they will sit out periods when an expected announcement is coming. You can observe this by looking at the liquidity of a product just prior to an expected relevant news release - there will be very few orders.
3) There are more events than just news events that require speed.