– we invented Digital Hub concept
  – PC as hub for all your digital assets
  – contacts, calendars, bookmarks, photos, music, videos
  – digital hub (center of our universe) is moving from PC to cloud

This was 5 years ago. Since then, iPad sales have declined and iPhone sales are flat. iCloud did _not_ become the consumer's single hub for all devices. Amazon Echo created a new device category and Siri did not take over the world. IoT is fragmented chaos. One can imagine that Jobs would have adjusted his 2011 strategy in response to the changing market.

If Jobs faced a choice of promoting "Apple PC as digital hub" or "non-Apple cloud(s) as aggregate digital hub", which would be better? Apple has thrived by integrating hardware and software. In the "cloud", this integration advantage is lost as Microsoft aggressively ports their apps to Azure cloud + iOS devices. Jobs could have read the writing on the cloud and repositioned the Mac as IoT digital hub and cloud cache, via macOS Sierra Server ($20 in the Mac App Store, but could use some love, http://www.apple.com/macos/server/).