It's pretty nuts to me how many people already use Instagram as a business platform, literally for sales. I have a couple of friends for instance who own a vintage clothing/furnishings store and do MOST of their business posting items on Instagram, getting DM'd from people wanting to purchase, and then handling payments and pick up or delivery off of the platform. They're only one case of many I've noticed from folks who'd otherwise be on Etsy (or are also on Etsy, but have an easier time curating customers on Instagram and avoid the high fees).