I'm surprised too. The Lemur (14") just got a CPU upgrade and looks enticing, from a hardware perspective. It's serviceable and can sport 32GB RAM and two disks. Unfortunately it's not a looker. But I'm getting fed up with my Dell XPS 13. HiDPI support is still ... not good in Linux, especially when attaching/detaching screens.
To me, many design decisions they have taken with respect to hardware are incomprehensible. It doesn't look like a premium quality laptop. Very few can pull it off like Apple.
(I have never owned an Apple laptop.)
I've been googling about them the moment I heard about such laptops. I don't care about the brutal build, the hardware is interesting. According to this Reddit thread they have serious problems with Linux (even though they have Ubuntu installed by default).