http://money.cnn.com/2016/10/10/autos/car-navigation-frustra...
The phone navigation apps are made by software companies who actually have to compete with each other to make the best system. Compare to car nav systems where you only have one option, and the comparison of navigation systems between different cars is going to be a very very small factor in which car you end up buying. You buy the car you want and take whatever you get for navigation.
Car manufacturers (to generalize a bit) are not particularly good at software, and do not have much incentive to get better at it.